Apple Rock's Weblog

When you are preparing for your next trade show, one of the most vital decisions that need to be made is whether you will rent or buy your exhibit.  Obviously, if you do one show a year, you will want to rent and if you do ten shows a year, you will want to buy.  But what about all of you who are in between these two figures?  If you attend between two and five events a year, you will need to weigh the pros and cons of renting trade show exhibits in order to make a financially sound decision. Click to continue reading…http://applerock.com/ReadyDesk/ReadyDesk/ar_viewarticle.asp?CID=&KID=21

Apple Rock Advertising and Promotions, Inc., dba Apple Rock Displays is one of the fastest growing display companies in the country. Apple Rock began its operations as an in-house agency for Carolina Country RV. Early in 1988, Jim Russell incorporated an in-house agency and named it JR Promotions. Early in 1989, Eric Burg and Maxie Rowell were made partners of JR Promotions and the name was changed to Russell, Burg and Rowell, Inc. The agency began working on trade shows and handling outside clients. Russell, Burg and Rowell had the distinction of pioneering the first exclusive RV shows statewide in North Carolina. Contd……http://www.applerock.com/about.asp

It is more important now to market than ever!  Business to business interactions are most effective at business events, because you get more face time with your target audience than you will anywhere else.  Trade shows and business events have been proven to be the most effective means to reach your target audience.  Trade associations and business networking organizations have provided forums to market that are far more effective than the door-to-door approach.  Bringing your business environment to your target audience is most effective in the trade show forum.  It is a cost effective and efficient means to present and demonstrate your company’s capabilities to a captive audience where you can spend quality time with a large number of interested prospects. 

Designing your business environment away from home can take quite a bit of collaboration and coordination.  Finding a company that specializes in event marketing can help you create your business environment to take your show on the road.  To have the most effective event experience, it is important to have a company that is completely devoted to making the experience seamless.  The team that you hire will be an extension of your business, and it is important that they take your company’s goals and objectives as seriously as you do.