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Outdoor events are similar to other marketing events in many ways. The basic guidelines found in the “planning and preparation” tip all apply to outdoor and indoor events. Remember to do some initial research on attendance and demographic records to make sure the outdoor event is worth your investment. The following information will help you to plan your next outdoor event. contd…http://applerock.com/ReadyDesk/ReadyDesk/ar_viewarticle.asp?CID=&KID=20

Without the proper shipping logistics services, your exhibit is worthless because it will never see the trade show it is intended for. There are many things to take into consideration when preparing shipments, choosing carriers, and protecting exhibits. The following tips will remind you about the necessary steps to take before transporting an exhibit to an event. http://www.applerock.com/ReadyDesk/ReadyDesk/ar_viewarticle.asp?CID=&KID=15

When you are preparing for your next trade show, one of the most vital decisions that need to be made is whether you will rent or buy your exhibit.  Obviously, if you do one show a year, you will want to rent and if you do ten shows a year, you will want to buy.  But what about all of you who are in between these two figures?  If you attend between two and five events a year, you will need to weigh the pros and cons of renting trade show exhibits in order to make a financially sound decision. Click to continue reading…http://applerock.com/ReadyDesk/ReadyDesk/ar_viewarticle.asp?CID=&KID=21