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Going green is a challenge for every company out there. But, we don’t want to be wasteful do we? Trade shows don’t have to miss out on going green, you can do it too!

Your actual display can be smaller and lightweight to reduce your carbon footprint. The smaller your display is, the less material is needed for casing. Lightweight displays are easy to transport and require less labor. The less labor needed for thinks like set-up, the less travel is needed.

Renting your display, or even better renting a small or light weight display, is a green friendly method. Renting is almost like recycling displays in a sense. You are reusing materials rather than using more resources to build a new booth display.

Promotional products don’t have to be left out; they can be green too. Use a USB device to store any brochures, presentations, or handouts rather than printing them out. Printing out these pieces usually leads to a full trashcan. So you can store them items on your USB drive and have them on display at your booth.

Lastly, you can opt for promotional giveaways that are reusable products. Giveaway products such as cups, mugs, sports bottles, etc. with your company logo and colors on it. Not only are you being green when you giveaway these products, but you are able to advertise your company logo as many times as they use the product. These reusable giveaways are really a great investment.

Without the proper shipping logistics services, your exhibit is worthless because it will never see the trade show it is intended for. There are many things to take into consideration when preparing shipments, choosing carriers, and protecting exhibits. The following tips will remind you about the necessary steps to take before transporting an exhibit to an event. http://www.applerock.com/ReadyDesk/ReadyDesk/ar_viewarticle.asp?CID=&KID=15

When you are preparing for your next trade show, one of the most vital decisions that need to be made is whether you will rent or buy your exhibit.  Obviously, if you do one show a year, you will want to rent and if you do ten shows a year, you will want to buy.  But what about all of you who are in between these two figures?  If you attend between two and five events a year, you will need to weigh the pros and cons of renting trade show exhibits in order to make a financially sound decision. Click to continue reading…http://applerock.com/ReadyDesk/ReadyDesk/ar_viewarticle.asp?CID=&KID=21

Saving Money with Strategic Trade Show Booth Selection

For your business, you may have trade shows that are attended every year…without question. For these shows, you need to register early. Often, these major trade shows will offer the following year’s registration during the present trade show. This is the prime time to register for the show, because you get in on the best location. Pre-registering is also a good planning measure. If the trade show does not offer this type of registration, it is imperative to obtain next year’s show information as quickly as possible. Often times, trade show associations automatically mail information to prior year attendees. However, you could get lost in the shuffle! Being on the mailing list is sometimes not enough.

Stay “in the know” by registering for these association e-newsletters, mail news, bookmark the website for the association, and/or stay in communication with members who run and organize the trade show. This way, information will be readily available to you. Keeping this stream of information coming to you will keep you up to date on information happening in that industry, association, and within the trade show organization process.

When registering, space selection will be a key driver for gathering as many visitors possible to your booth. If you get a good spot…great! If not… all is not lost! There are many ways to drive traffic to your booth. Choose the best space you can. That means choosing a trade show booth in a prime traffic area. Some of the more traveled booth spaces would be located at the front entrance, near concessions, near other high traffic booth attendees, and in main traffic aisles. The earlier you register… the better chance you have at getting a prime location.

Some trade show event organizers will assign the same booth to vendors every year. When registering, don’t be shy to ask about being placed on a cancellation waiting list. By putting yourself on the waiting list for a better booth, you can upgrade your location and be in a more strategic position. Often times, there is a cancellation from a better location!

Sometimes there are trade shows that come your way that are not your normally scheduled events. You may decide that you would like to attend these events! A strategy for saving money is to call the event planner a few weeks prior to the show to negotiate discounted booth space or see if they have reduced size spacing. Do not use this strategy for your regularly attended shows. Asking for a discount is thrifty and business-smart, and trade show organizers will be ambitious to fill every space on the floor! Be sure that the booth location is worth the time, effort and money.

Stay tuned for educational information for creating event marketing strategies that work.

• Strategic Consulting Services
• Trade Show Event Marketing
• Event Marketing Exhibit Rentals
• Corporate Events
• Outdoor Event Marketing
• Mobile Marketing
• Branded Environments
• Integrated Event Marketing Campaigns
• Custom Exhibit Building

Visit www.applerock.com for more information and insight!